Mustache March has always been an underground tradition at Roosters Brewing Co. in Ogden and Layton.
It started a few years ago with employees growing mustaches. Everyone from Brewmaster Steve Kirkland, pictured here, to owner Pete Buttschardt participate.
Now, it has expanded to include a secret Mustache March promotion for customers.
Visit either location now through the end of March and get a 10 percent discount just for having a 'stache.
As part of the promotion, staff will take your photo and post it on the restaurant's Facebook page.
Get your friends and family to "like" the photo. At the end of the month, the picture with the most likes will win a free dinner.
Roosters • 253 Historic 25th St., Ogden; 801-627-6171 or 748 Heritage Park Blvd., Layton; 801-774-9330